Who We Are


Seleyn DeYarus

Seleyn DeYarus

Seleyn DeYarus is co-founder and executive director of At the Epicenter.  Seleyn is dedicated to catalyzing values-based business leadership to bring forward a more inclusive, healthy and future positive paradigm for business. She is also managing partner of Compass Natural, a PR/marketing agency serving the natural and organic industry. Seleyn was co-owner and CEO of a Certified B Corporation, Best Organics, Inc, an all-organic on-line gift basket and brand promotion company. She was the Development Director for The Organic Center, a 501c3 scientific research organization. Seleyn served as a White House intern under the Reagan administration in the President’s Speech Writers Research office, where she was personally selected by President Ronald Reagan. Seleyn serves on the Advisory Board of the Prairie Dog Coalition of the Humane Society of the United States. She has a B.A. degree from the University of Tennessee, Knoxville, where she was elected President of the Student Government Association.


Steven Hoffman

Steven Hoffman, co-founder of At the Epicenter has been involved in the sustainable food and agriculture industry for more than 30 years. He is Managing Director of Compass Natural LLC, a full service marketing communications, public relations and business development agency serving natural, organic and sustainable businesses and brands. Steve is former Editorial Director of New Hope Natural Media’s trade publishing division, and former Program Director of Natural Products Expo, the world’s largest natural and organic products expositions. He is co-founder of the annual LOHAS Conference for the $300-billion “Lifestyles of Health and Sustainability” market, and former Director of The Organic Center. Steve is a returned Peace Corps Volunteer, having served in agriculture and education in Central America.  He received a M.S. in Agriculture from Pennsylvania State University.

Advisory Board


Katherine DiMatteo

Katherine DiMatteo is the Executive Director of the Sustainable Food Trade Association as of November 2013. She has worked in a variety of capacities within the organic industry since 1990. In addition, DiMatteo continues as a managing partner at Wolf, DiMatteo + Associates,  a consulting firm whose specialists deliver effective strategies to help organic products and businesses grow. Formerly the executive director of the Organic Trade Association from 1990 to 2006, she was instrumental in shaping the outcome of the U.S. National Organic Program standards and the U.N. Codex guidelines for organically produced foods.  DiMatteo recently served as the president of the International Federation of Organic Agriculture Movements Board of Directors and is a founding member of The Organic Center’s Board of Directors.


Ralph Freelink

Ralph Freelink is an executive coach and transformation leader from Amsterdam, The Netherlands. He is also the founder of the Single Point Movement: a space for heart-centered and impact-driven entrepreneurs who create tremendous value and contribute to a flourishing world. He guides leaders in discovering their identity and purpose, and the manifestation of their Divine potential. Ralph earned three academic degrees; He is a Polytechnician Engineer and has a Master of Arts in Economics from the University of Amsterdam as well as a Master’s degree in Holistic Science from Schumacher College (UK). He also has a background as a Buddhist, Shaman, Medium and Community Builder.


Kim Riether Coupounas

Kim Riether Coupounas is a visionary leader and entrepreneur who is a passionate advocate for responsible business and a firm believer in the power of the corporation to do good in the world. Kim serves as a Director of B Lab, a nonprofit organization that certifies “B Corporations” and serves a global movement to redefine success in business so that all companies compete not only to be the best in the world, but the best for the world. Kim is also co-founder, former CEO and CSO of GoLite, a global mission-driven outdoor apparel and equipment company. She earned an A.B. Cum Laude in Philosophy from Princeton University, an M.B.A. from the Harvard Business School and an M.P.A. from Harvard’s Kennedy School of Government. Among her deep passions are time with her family and time outdoors, trail running, hiking, singing, doing yoga and martial arts, drinking great wine, and climbing big mountains.


TC North, PhD

Dr. TC North is co-author of the Amazon bestseller, Fearless Leaders, a high-performance executive coach and leadership speaker. Dr. North has accelerated individuals and organizations in attaining their visions and dreams since 1988. He has coached Olympic teams and a professional sports team in the art of creating thoughts and emotions to maximize success. He is a recognized thought leader on increasing courage, confidence and mastering fear. His work has been featured on TV, radio and in business and scientific journals.


Gerry Valentine

Gerry Valentine is founder of Vision Executive Coaching; a certified B Corp. Gerry believes business can be a powerful force for good. He works with socially responsible business leaders on strategy and leadership, to build companies that can change the world. Gerry has 30+ years of business leadership experience, an MBA from NYU and a BS from Cornell University.


Joshua Onysko

Joshua Onysko, Founder & Chief Product Officer of Pangea Organics As the founder and CPO of the award winning Pangea Organics’ brand, Joshua Onysko is a skin care authority with a high-performance, natural product line created with organic superfoods sourced from 54 countries. After founding Pangea Organics in 2000, Joshua has grown as an expert in the space with a philosophy that inspires the industry to think outside the landfill. He remains committed to continue to create products that exceed expectations and are created with cutting edge technology in both product and packaging.


Seana Lowe Steffen, PhD

Dr. Seana Lowe Steffen is founder of the Restorative Leadership Institute (RLI), which cultivates leadership and enterprise that fulfill humanity’s potential for elevating the quality of life on Earth for all. As a certified B Corp, RLI received a 2013 global “Best for Community Impact” award. Seana brings nearly 25 years of experience in strategic consulting, capacity building, leadership and organizational development. Seana received her PhD in Sociology from the University of Colorado, and BA degrees in Psychology and French from Denison University. In addition, she was a Fellow at the University of Chicago Graduate School of Business and received her Executive Certificate in Sustainable Management from the Presidio Graduate School.


Travis Robinson

Travis Robinson has spent the last two decades working at the intersection of sustainability, finance and philanthropy as a business builder, innovative operator and impact investor in early stage business and social enterprise. His belief in business as a catalyst for positive change has led to involvement in over a dozen startups, with a heavy focus on clean energy, food and water as well as philanthropic startups and projects that relate to societal health and wellness. In 2011, Travis teamed up with Kimbal Musk to launch The Kitchen Community and created Learning Gardens and “real food” educational outreach campaigns to connect kids and parents to healthier food across the nation. Travis is now working on several early stage ventures, including a bio-diverse soil additive company, an adaptogenic-enhanced natural foods beverage and a nature-based leadership retreat center in Northern New Mexico.