Who We Are


Seleyn DeYarus

Seleyn DeYarus

Seleyn DeYarus is co-founder and executive director of At the Epicenter.  Seleyn is dedicated to catalyzing values-based business leadership to bring forward a more inclusive, healthy and future positive paradigm for business. She is also managing partner of Compass Natural, a PR/marketing agency serving the natural and organic industry. Seleyn was co-owner and CEO of a Certified B Corporation, Best Organics, Inc, an all-organic on-line gift basket and brand promotion company. She was the Development Director for The Organic Center, a 501c3 scientific research organization. Seleyn served as a White House intern under the Reagan administration in the President’s Speech Writers Research office, where she was personally selected by President Ronald Reagan. Seleyn serves on the Advisory Board of the Prairie Dog Coalition of the Humane Society of the United States. She has a B.A. degree from the University of Tennessee, Knoxville, where she was elected President of the Student Government Association.


Steven Hoffman

Steven Hoffman, co-founder of At the Epicenter, has been involved in the sustainable food and agriculture industry for more than 30 years. He is Managing Director of Compass Natural LLC, a full service marketing communications, public relations and business development agency serving natural, organic and sustainable businesses and brands. Steve is former Editorial Director of New Hope Natural Media’s trade publishing division, and former Program Director of Natural Products Expo, the world’s largest natural and organic products expositions. He is co-founder of the annual LOHAS Conference for the $300-billion Lifestyles of Health and Sustainability’s market, and former Director of The Organic Center. Steve is a returned Peace Corps Volunteer, having served in agriculture and education in Central America. He received a M.S. in Agriculture from Pennsylvania State University.

Advisory Board


Katherine DiMatteo

Katherine DiMatteo is the Executive Director of the Sustainable Food Trade Association as of November 2013. She has worked in a variety of capacities within the organic industry since 1990. In addition, DiMatteo continues as a managing partner at Wolf, DiMatteo + Associates,  a consulting firm whose specialists deliver effective strategies to help organic products and businesses grow. Formerly the executive director of the Organic Trade Association from 1990 to 2006, she was instrumental in shaping the outcome of the U.S. National Organic Program standards and the U.N. Codex guidelines for organically produced foods.  DiMatteo recently served as the president of the International Federation of Organic Agriculture Movements Board of Directors and is a founding member of The Organic Center’s Board of Directors.


Ralph Freelink

Ralph Freelink is an executive coach and transformation leader from Amsterdam, The Netherlands. He is also the founder of the Single Point Movement: a space for heart-centered and impact-driven entrepreneurs who create tremendous value and contribute to a flourishing world. He guides leaders in discovering their identity and purpose, and the manifestation of their Divine potential. Ralph earned three academic degrees; He is a Polytechnician Engineer and has a Master of Arts in Economics from the University of Amsterdam as well as a Master’s degree in Holistic Science from Schumacher College (UK). He also has a background as a Buddhist, Shaman, Medium and Community Builder.


Kim Riether Coupounas

Kim Riether Coupounas is a visionary leader and entrepreneur who is a passionate advocate for responsible business and a firm believer in the power of the corporation to do good in the world. Kim serves as a Director of B Lab, a nonprofit organization that certifies B Corporations and serves a global movement to redefine success in business so that all companies compete not only to be the best in the world, but the best for the world. Kim is also co-founder, former CEO and CSO of GoLite, a global mission-driven outdoor apparel and equipment company. She earned an A.B. Cum Laude in Philosophy from Princeton University, an M.B.A. from the Harvard Business School and an M.P.A. from Harvard’s Kennedy School of Government. Among her deep passions are time with her family and time outdoors, trail running, hiking, singing, doing yoga and martial arts, drinking great wine, and climbing big mountains.


Chris Bentley

Chris Bentley has a long history of successful entrepreneurship and relationship-building. He was a founding partner of Aspen Pet Products, which he and his partners built from the ground up to become the world’s largest designer and manufacturer of pet accessories. Since 1979, Chris has provided specialty sales, marketing, and strategic guidance for a diverse array of companies. Recently, his lifetime passion for the environment led Chris to set out on a journey to green up the pet industry. That venture evolved into what is now the Pet industry Sustainability Coalition. The Coalition now has over 150 members and has become a force for guiding an entire industry toward better management of its environmental and social impacts. He serves on the board of the University of Colorado School of Business Deming Center for Entrepreneurship. He is a proud dad of a teenage daughter and loves snowboarding, biking, camping, rollerblading, sailing, horseback riding, gardening and adventure traveling.