As Vice President of Innovation and Brand Development, Tracy Miedema heads up innovation at Presence Marketing, the nation’s leading brokerage agency for the natural products trade. From start-ups to Fortune 50 food & beverage, she works closely with companies to optimize their growth, profitability, and positive impact on people and the planet. Tracy has also worked for Earthbound Farm/ WhiteWave and General Mills’ Small Planet Foods. In the service arena, Tracy leads graduate student projects at the Darden School of Business at University of Virginia and served for 5 years on the US Federal regulatory advisory committee for organic, the USDA National Organic Standards Board, including Chair of the Board. She lives with her family in rural Oregon where she makes craft wine and hunts for mushrooms.